Rotab House
Empowering Female Entrepreneurship & Employability – Tuning Rotab House’s Dream into Reality. A specialty online store for organic dates and dried-fruits
Overview
Webirdesign is a passionate advocate for female entrepreneurs. This case study highlights our comprehensive approach to supporting the business owner’s vision for her new business, Rotab House. We provided a full suite of services, from initial planning to launch and beyond.
Rotab House approached us with a brilliant idea for a unique product but lacked the business acumen, resources, and digital expertise to translate it into a thriving business.
Services Included:
Branding & Logo Design
Shopify e-store creation
Digital and Print Media Assets
Social Media & Promotional Campaigns Design
Business Coaching & Mentoring
Approach & Deliverables
Webirdesign took a collaborative approach, working closely with Rotab House throughout the process. Here’s how we tackled each challenge:
Business Planning: We facilitated brainstorming sessions to refine the business concept, conducted market research, and created a comprehensive business plan with financial projections.
Grant Application: Leveraging expertise and own experience to craft a compelling grant application highlighting the business’s potential and social impact of promoting unique organic dried fruits.
Product Sourcing: We conducted thorough research and negotiations with potential suppliers, securing competitive pricing and ensuring product quality.
Branding & Design: created a visually appealing logo and brand identity that resonated with a health-conscious target audience. We then built a user-friendly, Shopify-powered e-store optimized for conversions.
Marketing Strategy: We developed a comprehensive social media campaign strategy, including content creation, platform selection, and targeted advertising. This strategy aimed to build brand awareness, generate interest, and drive sales.
Mentorship: A dedicated member of our team served as a business mentor, providing ongoing guidance on marketing, operations, and strategic decision-making.
